MID-OHIO REGIONAL PLANNING COMMISSION – REQUEST FOR QUOTES
DATE OF ISSUE: April 20, 2018
DEADLINE: May 7, 2018
BACKGROUND:
The Central Ohio Commuter Challenge is a collaboration between MORPC and its transportation partners to help raise awareness about sustainable transportation options in Central Ohio. The challenge is open to all commuters traveling within MORPC’s 15-county region. At its heart, the Challenge is a behavior change mechanism that incentivizes individuals to try a new mode of sustainable public transportation instead of traveling alone.
SCOPE OF SERVICES:
MORPC and its transit partners are seeing a quote for a media campaign to help increase awareness and participation in our 2018 Central Ohio commuter challenges. The challenge will be held July 16 through July 27 and advertisement will begin on Monday, July 2, 2018. In being consistent with the 2017 challenge, we request our existing 30-second video and digitals ads be incorporated into the media plan.
The challenge is open to all of MORPC’s 15 counties, but a large focus is centered on commuting to downtown Columbus, zip code 43215.
DELIVERABLES:
• On-line advertising on search engines, banner ads on mobile, video pre-roll and
web sites and affiliates’ programs
• Targeted email outreach
• Radio
• In-kind value opportunities
BUDGET:
Range $9,000 to $10,000.
SUBMISSION INSTRUCTIONS:
To be considered, submit a proposal with an itemized quote no later than May 7, 2018.
Submit Quotes to:
Mid-Ohio Regional Planning Commission
Attn: Patty Olmsted, Senior Business Outreach Coordinator
111 Liberty St. Suite 100
Columbus, OH 43215
polmsted@morpc.org
View complete RFQ here: Media campaign for commuter challenge RFQ__Final_2018
