MORPC issues RFP for media campaign services to increase awareness of Air Quality Alert service

DATE OF ISSUE: April 5, 2019
DEADLINE: April 24, 2019

BACKGROUND: The Mid-Ohio Regional Planning Commission (MORPC) issues daily air quality forecasts and notifies the public when ozone and particle pollution levels are considered to be unhealthy for sensitive groups of people. MORPC uses the national Air Quality Index (AQI) scale to inform the public about daily ozone and particle pollution levels. The AQI scale runs from 0 to 300 – the higher the AQI value, the greater the health concern. When levels reach above 100, air quality is considered to be Unhealthy for Sensitive Groups. MORPC issues an Air Quality Alert to the public when pollution levels reach 101 or higher.

SCOPE OF SERVICES: MORPC is seeking a quote on media campaign services to increase awareness of MORPC’s Air Quality Alert service, increase subscribers to the email notification database for Air Quality Alerts, and educate the public about what to do when an alert has been forecasted and what sensitive groups (people with respiratory illnesses, seniors, and children) should do to protect their health, and to reduce individual contributions to air pollution. Media campaigns should focus on the summer months, June through September, with lead time beginning in May to develop campaign strategy and content. Budget range for the first year of services is expected to be $15,000 to $20,000 with an optional renewal of the contract for an additional year based upon satisfactory performance. Use of current MORPC Air Quality Program media assets including photography and social media content is expected with the options for creation of new content to achieve targeted marketing strategies.

SUBMISSION INSTRUCTIONS To be considered, submit an itemized quote including the below items no later than April 24, 2019. Campaign development should commence in May and campaign duration should last June through September. A) Cover Letter B) Organization, Personnel, Experience & Project Management. C) Prior Campaign Development/Management D) Proposed Advertising Strategies a. List and Description of Deliverables b. Campaign Schedule c. Budget E) Cost Summary F) MORPC Disadvantaged Business Enterprise (DBE) Goal Compliance/Subcontracting

Mid-Ohio Regional Planning Commission
Attn: Brooke White, Air Quality Program Coordinator
111 Liberty St. Suite 100
Columbus, OH 43215

View complete RFP here: RFQ Air Quality Educational Marketing 2019 FinalDownload

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