PR With A Purpose-Promotions

PR With A Purpose-Promotions:
Are you ready for when the call comes in?

By E. Michelle Lee

We all know that getting media coverage, without charge, is extremely hard when so many folks are trying to get their story heard.  So, being ready for the call, that could come in, at any time, is vital to your business’s chance to get featured.

Imagine, having waited for a response from a reporter only to lose the opportunity because you didn’t know protocol, or what to expect, and you were not ready when the media call came in.

TIP:  Media Preparedness: If you have employees, alert them to the process to follow  when media/news calls upon you for a story.  Understand that a reporter’s call is highly valuable and doesn’t come easy. And it may not happen again in the near future. You don’t want someone answering the phone that doesn’t know what to do and turns the FREE media coverage away. Make sure everyone knows that when media calls; you got a plan of who answers and what is to be said.

RESOURCES: TUNE IN to the Exceptions To The Rules Radio Show March 21st at 6 pm on for the Month Long ON-AIR Celebration of WOMEN’S HISTORY MONTH 2013.  This week we are featuring Christian Women in Business- We have Prizes for you and your business; Listen To WIN!

For more information contact E. Michelle Lee (614) 306-3794

Special Pricing for on air promotions available for Ohio MBE readers, let us know you saw it here 1st . Visit us on the web


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