MORPC seeks media campaign for daily air quality forecasts



DATE OF ISSUE:   April 5, 2017

DEADLINE:       April 19, 2017


The Mid-Ohio Regional Planning Commission (MORPC) issues daily air quality forecasts and notifies the public when ozone and particle pollution levels are considered to be unhealthy for sensitive groups of people.  MORPC uses the national AQI scale to inform the public about daily ozone and particle pollution levels in Madison, Delaware, Franklin, Knox, Licking and Fairfield counties. The AQI scale runs from 0 to 300 – the higher the AQI value, the greater the health concern. When levels reach above 100, air quality is considered to be Unhealthy for Sensitive Groups. MORPC issues an Air Quality Alert to the public when pollution levels reach 101 or higher.


MORPC is seeking a quote on a media campaign to help increase awareness of MORPC’s Air Quality Alert service, increase subscribers to email notifier database for Air Quality Alerts, and educate the public about what to do when an alert has been forecasted and what sensitive groups (people with respiratory illnesses, seniors and children) should do to protect their health, and reduce individual contributions to air pollution.  The media campaign should run from May 20 – August 31, 2017. 


The quote should include the frequency and value of:

  • Public Service Announcements (PSAs) Campaign for Air Quality Alerts. Preference to engaging video content produced at no cost to MORPC.
  • Strong innovative social media strategy to increase subscribers to Air Quality Alert email notifier database, which may include promoted Facebook posts, video and live features, contests, and incentives.
  • Targeted email outreach to populations most impacted by poor air quality, including English as a second language populations.
  • Online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
  • Text Alerts
  • In-kind value opportunities
  • Any other promotional tools including morning or evening television appearances when possible.


To be considered submit an itemized quote no later than April 19, 2017.


Mid-Ohio Regional Planning Commission
Attn: Evelyn Ebert, Air Quality Program Supervisor
111 Liberty St. Suite 100
Columbus, OH  43215

The Mid-Ohio Regional Planning Commission, in accordance with Title VI of the Civil Rights Act of 1964, 78 Stat. 252, 42 U.S.C. 2000d to 2000d-4 and Title 49, Code of Federal Regulations, Department of Transportation, Subtitle A, Office of the Secretary, Part 21, Nondiscrimination in Federally-Assisted Programs of the Department of Transportation issued pursuant to such Act, hereby notifies all bidders that it will affirmatively insure that in any contract entered into pursuant to this advertisement, minority business enterprise will be afforded full opportunity to submit bids in response to this invitation and will not be discriminated against on the grounds of race, color, creed, religion, ancestry, national origin, sex or gender, sexual orientation, disability or other handicap, age, marital/familial status, income, or status with regard to public assistance in consideration for an award.

Working in cooperation with the Ohio Department of Transportation (ODOT), a zero percent (0%) disadvantaged business enterprise (DBE) goal has been established for this contract per requirements of the U.S. Department of Transportation (USDOT). Respondents are strongly encouraged to meet or exceed this goal, and this section should include a description of how the contractor will do so. DBE firms must be certified by a USDOT-authorized certification agency such as the Ohio Department of Transportation. MORPC will expect contractors to meet the DBE percentage included in their contract, and will require ongoing reporting of this percentage during the contract life. MORPC will also include DBE prompt payment requirements in all contracts.

Compliance with U.S. DOT Regulations

The project will be funded from federal funds. Consequently, the selected firm must comply with all U.S. Department of Transportation regulations pertaining to federal transportation planning studies. The selected firm will be required to comply with all regulations of U.S. Department of Transportation relative to, for example, non-discrimination in federally assisted programs.