How to sell a ton of gift cards

This holiday season, gift cards are all the rage. According to research by WalletHub, gift card sales are anticipated to top $160 billion in 2018.

Gift cards are great for consumers. They’re a no-brainer gift to give — who doesn’t love to receive cash to spend in a favorite store?

And they’re even better for businesses. A First Data study found that in 2016, 75 percent of consumers with gift cards spent $27.74 more than the amount on the card, a 69 percent increase from 2015. And since 85 percent of gift cards are redeemed in the first 60 days after they’re received, selling them at your store during the holidays gives your business a nice boost in sales during the first few months of the new year. Read more:

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