Why do you offer free shipping?
Here are eight reasons business leaders advise you to offer free shipping
- Customers Value Free Shipping—free shipping can make the difference between gaining or losing a sale.
- Spending Minimums Increase Sales—One of the most effective marketing methods for an e-commerce site is to remind customers who are ready to check out that they could receive free shipping if they spend a little more to meet our free delivery minimum.
- Improve the Buying Experience—By offering no-hassle, 2-3 business day delivery times, we can take care of our customers and improve their buying experience.
- Keeping Up With the Times—With stay-at-home orders forcing most consumers to shop exclusively online rather than in-store, customer expectations of e-commerce sites over the past year have skyrocketed. Competing with Amazon will be e-commerce professionals’ biggest goal in 2021, with consumers looking for free overnight shipping and free returns from their online shopping platforms.
- Avoid Hidden Fees—We advertise our products with free shipping, which means there are no zip code calculations at the checkout. What we discovered is that we have a higher conversion rate because customers don’t have to spend time figuring out the hidden costs when researching products.
- Free Shipping Adds Incentive—Additional shipping costs could deter many customers if they didn’t calculate it into their budget when viewing your items online. Therefore, setting a minimum purchase amount that is not too high allows our customers to feel like they got the most bang for their buck .
- Provide a Hassle-Free Experience—When customers or patients see the value they get from our hassle-free mail-in service, they are much more inclined to appreciate the convenience and take action.
- Remove Decision Friction—Online shipping costs can be a deterrent to buyers. Consumers often feel guilt over paying delivery fees since they could plausibly visit a brick-and-mortar store to avoid shipping costs. Waiving shipping or including the costs in a standard price makes customers feel more fiscally responsible and removes a major point of friction from the decision-making process.
Source: www.score.org
