Business Expert: PR with a Purpose-Promotions

PR With A Purpose-Promotions: Give Back 2 Pay Forward- Plan an Event, do some good, and watch your business grow.

By E. Michelle Lee

Fundraisers are a great way to increase public relations and new customer gains for small business owners.

A cost effective approach to getting your business noticed by new customers, clients, and media, is to partner for an event with a 5013c Organization who needs donations to operate their “good cause” foundation.

Positive exposure of your company to the public, during a fundraising campaign, that is helping others, is the ideal way to gain loyal customers. “You can have everything in life that you want, if you will just help enough other people get what they want”, Zig Ziglar.

TIP: Women’s History Month, March 2013. Partner with Exceptions Radio Show or another business or group to sponsor women in business. When you participate in your community, it’s automatic that your company will be mentioned in recognition of your sponsorship. It’s common courtesy. This leads folks back to you and your product/service.

RESOURCES: Tune in to the Exceptions To The Rules Radio Show March 7th at 6 pm on to kick off the Month Long ON-AIR Celebration of WOMEN’S HISTORY MONTH 2013. “What Makes you an Exceptions?”-ESSAY contest for Women Entrepreneurs and Business Owners. Prizes!

For more information contact E. Michelle Lee at (614) 306-3794 or via email .  Special Pricing for on air promotions available for Ohio MBE readers, let us know you saw it here 1st . Visit us on the web



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