Certification can help your business get business

By Ronda Barber

I am always asked the question, “why should I get my business certified?” My response is “Certification is a path to more potential contracts and business.”  Many government and public sector entities practice good faith efforts and set procurement goals in an effort to engage a diverse supplier/contractor base.

Certification is a process that proves your business is operating under the ownership and control of a protected class. Typically a business whose 51 percent owner is Black, Hispanic, Asian or Native American can be eligible for minority business enterprise or MBE status.  There are also certifications for women or disadvantage businesses.

There are three important reasons to become a certified business. Certification is a business credential.  It can add legitimacy to your business.  Certification can also be used as a marketing tool.  You may use your business certification to obtain financing or increase your business capabilities through specialized training.  Some agencies offer business class, financing and bonding/loan opportunities for certified businesses.

Visit www.the912group.eventbrite.com for more information on upcoming certification classes.

 

 

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