Women Owned Businesses are Thriving
OhioMBE – Oct. 15, 2014
There are several reasons why women-owned businesses are thriving:
No. 1: Costs of launching a business have dropped. Thanks to laptop computers, tablets, and smartphones, companies no longer need big mainframes and large servers. They can store data on a cloud system.
No. 2: The idea of working from home suits many females just fine. Today women can conduct their business from their house and still take care of the family. It is not easy, but it is possible. In decades past, having children meant a disruption to business success.
No. 3: Promotional costs have plummeted, thanks to digital marketing and social media. So rather than spending on costly network TV spots that may or may not reach the desired target audience, marketers can connect with their targets on specialized YouTube channels, as well as their followers on Facebook and Twitter.
No. 4: Use of technology in small business lending has quickened the process and lowered the cost of capital. Competition in the marketplace among banks and other financiers in the small business lending space has been a great benefit to business owners.
No. 5: More women than men attend and graduate from college these days. Further, as they gain experience running their own firms, they have become better negotiators, marketers and CEOs. Women are running their businesses more efficiently than ever. The result is that they are looking to expand their companies at earlier stages of the business life cycle, as the survey data indicates.
Source: http://smallbusiness.foxbusiness.com/
